- Service Provided : Website Development
- Platform : Shopify | PHP
- About the Client :
Yardley London is a legacy personal care and fragrance brand with a heritage dating back to 1770. The Indian wing of the brand needed a digital overhaul to cater to modern online shoppers while preserving the elegance and charm of the brand.
Brand overview
- Our Approach :
We adopted a Shopify-first approach with a custom-coded theme that aligns seamlessly with Yardley’s timeless brand aesthetics. The design and user experience were carefully crafted to reflect Yardley’s classic visual identity, ensuring that every element—from layout to typography—honors the brand's heritage.
- Work Executed:
- Visual Branding: We created a style guide with pastel color tones, serif typography, and vintage patterns
- Gift Collection Builder: Added gifting features and seasonal bundle logic for festivities
- Performance Engineering: Lazy-loaded assets, compressed images, and integrated Cloudflare for optimization
- SEO Foundation: Meta tags, schema, alt-text, and content structure revised for over 100+ product pages
- Results & Business Impact:
- Session Time Improved by 52%
- Checkout Drop-off Reduced by 40%
- Organic Traffic Up by 200% over 3 months post-launch
- Launch of gifting modules led to 3x sales during Raksha Bandhan
