- Service Provided : Social Media Listening , Programmatic Ads , Google & FB Ads
- About the Client :
UBT (Uddhav Balasaheb Thackeray) Shiv Sena is a major political faction in Maharashtra. In the evolving landscape of Indian politics, digital media plays a crucial role in outreach, perception, and real-time responsiveness.
Social Media Listening, Programmatic & Political Ads
UBT – Shiv Sena
Brand overview
- Our Approach :
We designed a full-stack political media suite: social listening, programmatic advertising, and issue-specific content targeting.
- Challenges & Objectives:
- Monitor public sentiment and competitor activity during elections
- Run highly targeted political ad campaigns across age, region, and issue clusters
- Maintain compliance with Meta and Google political ad norms
- Track misinformation and coordinate quick response mechanisms
- Work Executed:
- Social Listening Dashboard: Custom engine to monitor mentions, regional sentiment, influencer chatter, and fake news
- Geo-Fencing & Voter Targeting: Deployed programmatic ads by constituency using data-backed voter profiling
- Meta & Google Political Ad Management: Compliance ensured with pre-verification and transparency reports
- Narrative Clustering: Messages tailored by topic—farmer welfare, Marathi pride, job creation, etc.
- Results & Business Impact:
- 4.5 Million+ People Reached via political ads in 3 weeks
- 20% Engagement Rate on regional campaign creatives (3x the industry average)
- Countered 18 misinformation campaigns before viral breakout
- Boosted regional support in Tier 2–3 cities by tracking grassroots sentiment
