Digital Experience & Promotion

Department of Tourism, Maharashtra

Home Case Studies Department of Tourism, Maharashtra

Brand overview

Service Provided : Media Buying
About the Client :
The Department of Tourism, Government of Maharashtra, is responsible for promoting the state’s diverse tourism offerings—from beaches and forts to culture, food, and festivals. With Maharashtra's massive tourism potential, the department sought to enhance its digital discovery and booking experience.

Our Approach :
We partnered with the department to overhaul the state’s tourism portal, design immersive visual journeys, and create a content strategy that resonates with today’s digital-first traveler.
Challenges & Objectives:
- Create a cohesive digital identity for all tourism properties and destinations
- Streamline information on festivals, locations, bookings, and travel itineraries
- Integrate tourism content with MahaBooking, the official reservation platform
- Boost digital footfall and interest among domestic and international tourists
Work Executed:
- Experiential UX/UI Design: Destination pages with 360° virtual tours, weather modules, best-time-to-visit infographics
- MahaBooking Integration: One-click access to hotels, forts, MTDC properties, and cultural events
- SEO & Multilingual Content: Blogs in English and Marathi on heritage, food trails, adventure activities, and road trips
- Campaign Analytics: Dashboards for real-time engagement tracking and campaign ROI
Results & Business Impact:
- 60% Increase in MahaBooking Transactions in 4 months
- Social Content Reach Up by 5x
- Higher interest in offbeat destinations like Lonar Lake, Koyna, and Amboli
- Recognized by the Ministry of Tourism as a model for digital transformation