- Service Provided : Website Development
- Platform : WordPress
- About the Client :
Paramin is a leading innovator in the world of advertising and strategic brand communication, delivering high-impact solutions across digital, BTL, whisper campaigns, and integrated marketing. With a diverse clientele that includes top advertising agencies, global brands, and industry leaders, Paramin is known for its bold creativity and results-driven approach. To reflect its dynamic vision and growing global footprint, Paramin required a world-class digital presence that aligns with its creative excellence and ambitious growth.
Brand overview
- Our Approach :
We designed a modern corporate website that balanced technical credibility with user-centered storytelling. We focused on minimalism, clarity, and precision.
- Challenges & Objectives:
- Create a professional, clean, and science-driven digital identity
- Enable intuitive navigation for diverse audiences (investors, customers, partners)
- Present complex product data in an understandable, accessible way
- Implement backend flexibility to update the site internally
- Work Executed:
- Custom Web Architecture: Built on React.js with modular backend (Headless CMS) to allow product page customization
- Information Design: Created chemical structure visuals, product filters by industry use case, and embedded spec sheets
- Multilingual Capabilities: Set up the site for global translation/localization
- Internal CMS Training: Delivered full documentation and team workshops to empower their marketing team
- Results & Business Impact:
- Improved Corporate Inquiries by 180% post-launch
- Average session time increased by 2.4x
- Internal teams now update content without external support
- Stakeholder feedback emphasized “professional, global-ready digital presence”
