- Service Provided : Ecommerce Store
- Platform : Ecommerce Store
- About the Client :
Founded by Bollywood power couple Riteish and Genelia Deshmukh, ImagineMeats is a visionary startup aiming to revolutionize the Indian food industry with plant-based meat products. The brand needed a strong digital foundation for customer interaction, education, and frictionless commerce.
Brand overview
- Our Approach :
We adopted a conversion-first Shopify Plus strategy backed by in-depth UX research, product segmentation, and visual storytelling. Our goal was not just to build an e-commerce site—but to build a movement through content and technology.
- Work Executed:
- Custom Shopify Theme: Created from scratch with an editorial-style layout and dynamic product cards
- Recipe Integrations: Each product page includes related recipes and content blocks to reduce exit rates
- Inventory & Logistics: Integrated logistics APIs to handle cold-chain shipping and real-time stock visibility
- Subscription Model: Enabled recurring orders with flexible delivery slots
- Mobile Optimization: Developed a mobile-specific layout with quick tap-to-cart features
- Results & Business Impact:
- Bounce Rate Reduced by 37% in the first month
- Recurring Orders: 1,200+ subscriptions within 90 days
- Average Order Value Up by 28% after optimizing the cart UX
- NPS Score: 4.6/5 among early adopters
