- Service Provided : Website Development
- Platform : Shopify | PHP
- About the Client :
Expressing Ideas is a boutique content creation agency offering creative direction, brand strategy, and storytelling for lifestyle brands and influencers. They needed a digital portfolio that would visually express their creative edge while remaining highly functional for client inquiries.
Brand overview
- Our Approach :
We focused on a visual-first, performance-driven website built on Webflow to offer creative flexibility and rapid load times.
- Challenges & Objectives:
- Develop a minimalist yet visually dynamic portfolio website
- Enable effortless project showcasing via categories and tags
- Build a seamless lead capture flow with calendar scheduling
- Ensure site speed and SEO for branding-related keyword clusters
- Work Executed:
- Grid-Based Portfolio Layout: Interactive hover animations and modular case study templates
- Content Upload System: Easy drag-and-drop backend for updating media, client names, and tags
- Lead Generation System: Integrated Typeform + Calendly directly on-site
- SEO & Page Performance: Pagespeed score of 98+ on both desktop and mobile
- Results & Business Impact:
- Client Conversion Rate Up by 58% through integrated contact flow
- Site Performance: Average load time below 2 seconds
- Top ranking for long-tail searches like “boutique creative agency Mumbai”
- Brand Authority: Increase in referrals after SEO optimization
