- Service Provided : Website Development
- Platform : Shopify | PHP
- About the Client :
DairyLane is a premium dairy brand focusing on A2 milk, organic curd, and other farm-to-table dairy products. With a growing customer base in urban India, they wanted a platform that would convey purity, freshness, and ethical sourcing.
Brand overview
- Our Approach :
We developed a mobile-first progressive web app (PWA) experience that works seamlessly across devices with a frictionless subscription flow.
- Challenges & Objectives:
- Communicate the brand’s farm-fresh, ethical values visually and verbally
- Implement subscription model for recurring milk delivery
- Educate visitors about A2 milk and its health benefits
- Ensure a clean mobile interface with minimal steps to purchase
- Work Executed:
- Subscription Module: Users can set daily/weekly delivery frequency with auto-pay
- Visual Brand Story: Custom illustrations, explainer videos, and origin stories built into the homepage
- Smart Routing: Integrated with local delivery logistics for guaranteed morning drops
- Nutrition Hub: Created a blog and FAQ section for educating buyers
- Results & Business Impact:
- 25K+ Recurring Subscriptions in the first 3 months
- Cart Abandonment Reduced by 50%
- Ranked in top 3 results for “Buy A2 milk online in Mumbai”
- 90% of Users Order via Mobile Devices
