- Service Provided : Website Development
- Platform : Shopify | PHP
- About the Client :
Anor is a luxury jewellery brand that offers handcrafted, limited-edition pieces rooted in tradition, elegance, and timeless design. With the shift toward digital-first luxury retail, Anor aimed to create a storytelling-centric e-commerce experience — one that not only showcases its jewellery but also celebrates the craftsmanship, heritage, and artisanal excellence behind every creation.
Brand overview
- Our Approach :
We selected Shopify with custom theme development to prioritize seamless shopping while embedding the narrative of Indian craft traditions.
- Challenges & Objectives:
- Build a storytelling-driven e-commerce platform that reflects Anor’s luxury positioning
- Showcase the craftsmanship, heritage, and ethical sourcing behind each jewelry piece
- Integrate limited-edition drops and made-to-order/pre-order functionality
- Deliver a mobile-first experience that merges sophistication with seamless usability
- Work Executed:
- Craftsmanship Storytelling: Each product page highlights the artisan, design inspiration, and material sourcing, celebrating the art behind every piece
- Limited Edition Drop Management: Integrated real-time inventory indicators, countdowns, and waitlist features for exclusive collections
- Visual Experience: Custom lookbook-style galleries and high-resolution imagery to reflect the luxury and detail of each collection
- Pre-Order Flow: Seamless pre-order system for upcoming or made-to-order pieces, keeping the customer journey uninterrupted and elegant
- Results & Business Impact:
- Conversion Rate Improved by 39%
- Customer Time on Product Pages: Increased by 2.7x
- Pre-order Collection: Sold out in 48 hours
- Earned coverage in Elle India and The Voice of Fashion
