- Service Provided : Website Development
- Platform : Shopify | PHP
- About the Client :
Akashi Clothing is a trend-driven women’s fashion brand catering to millennials. With increasing competition in the online space, they needed a site that stood out visually and maximized conversions during sale periods.
Brand overview
- Our Approach :
We created a conversion-optimized Shopify site with features tailored for Gen Z/Millennial shoppers, ensuring seamless load times and mobile responsiveness.
- Challenges & Objectives:
- Improve product discoverability through smart filtering
- Handle flash sale traffic spikes without slowdown
- Integrate influencer lookbooks and social shopping features
- Optimize for Instagram referral traffic
- Work Executed:
- Instagram Shop Integration: Direct product tagging and quick add-to-cart
- Smart Filters: Customers can filter by trend, mood, or occasion (e.g., “Date Night,” “Pastels,” “Street Chic”)
- Mobile-First UX: Sticky navigation, fast search, and floating cart
- Flash Sale Infrastructure: CDN + Cloudflare caching to ensure high availability
- Results & Business Impact:
- Sales Uplift of 65% during Independence Day Sale
- Bounce rate dropped by 40% for Instagram traffic
- Mobile Conversions Improved by 2.2x
- Featured in Myntra x Shopify India Fashion Showcase
